Brand
Brand repositioning study
Uncovered the perception gap that reshaped a regional brand's entire positioning.
Know your customer, really.
Market research that tells you what your customers actually think.
Urban Flare Research helps brands make confident decisions — real insight from real people, turned into clear direction on who to target, what to say and where to grow.
400+
Studies delivered
200k+
People surveyed
92%
Clients who return
18
Researchers & strategists
Hello, insight
Great decisions start with really understanding people.
Guesswork is expensive. Urban Flare Research replaces it with evidence — the surveys, interviews and analysis that tell you who your customers are, what they want and why they choose (or don't choose) you. Then we turn it into direction you can act on.
What we do
Services built for marketing.
A focused set of offerings, delivered by people who do this every day.
01
Consumer Research
Understand who your customers are, what they need and how they decide.
02
Brand & Market Studies
Measure your brand, size your market and map the competitive landscape.
03
Product & Concept Testing
Test ideas, products and messages before you spend behind them.
04
Qualitative Research
Go deep with focus groups and interviews to understand the 'why' behind the numbers.
05
Data & Analytics
Turn survey and market data into clear, decision-ready insight.
06
Insight Strategy
We don't just hand over data — we turn it into a plan you can act on.
How we work
A simple way of working that keeps things moving.
01
Define
We sharpen the real question behind the brief — the decision the research needs to serve.
02
Field
We gather evidence from the right people with rigorous, well-designed research.
03
Analyse
We dig into the data for the patterns and surprises that matter.
04
Advise
We turn findings into clear recommendations you can actually use.
Selected work
Recent projects we're proud of.
Product
New-product concept test
Tested five product concepts and steered a client to the one that later launched successfully.
Market
Market-entry research
Sized and mapped a new market so a brand could enter with evidence, not optimism.
Why us
What you can count on from us.
Evidence over opinion
We replace 'I think' with 'we know' — grounded in real people's real answers.
Insight, not just data
A stack of charts isn't the goal. A better decision is.
Rigour you can trust
Good research is designed carefully. We sweat the method so you can trust the answer.
Kind words
What clients say.
“Urban Flare told us what our customers really thought — not what we hoped they thought. It changed our whole strategy, for the better.”
Sofia MarínMarketing Director, Valley Brands
“They turned a mountain of data into three clear recommendations. We acted on all three and it worked.”
Daniel CruzFounder, Rio Consumer Goods
Let's talk about what you need.
Know your customer, really.