Brand
Brand repositioning study
Uncovered the perception gap that reshaped a regional brand's entire positioning.
Our work
Projects & case studies.
A look at the work — the problems we were handed and what changed because of it.
Featured
Brand repositioning study
Uncovered the perception gap that reshaped a regional brand's entire positioning.
More work
Across sectors and challenges.
Product
New-product concept test
Tested five product concepts and steered a client to the one that later launched successfully.
Market
Market-entry research
Sized and mapped a new market so a brand could enter with evidence, not optimism.
Consumer
Customer segmentation
Built a segmentation that focused a marketing team's spend on their most valuable audience.
Product
Pricing study
Ran pricing research that lifted margin without hurting demand for a consumer brand.
Qualitative
Campaign message test
Pre-tested campaign messages so the brand launched with the line that actually landed.
400+
Studies delivered
200k+
People surveyed
92%
Clients who return
18
Researchers & strategists
What clients say
In their words.
“Urban Flare told us what our customers really thought — not what we hoped they thought. It changed our whole strategy, for the better.”
Sofia MarínMarketing Director, Valley Brands
“They turned a mountain of data into three clear recommendations. We acted on all three and it worked.”
Daniel CruzFounder, Rio Consumer Goods
Have a project in mind?
Let's talk about how we can help you get it done.