About us
We are Urban Flare Research.
Know your customer, really. A marketing team based in McAllen, TX 78501.
Our story
How we got here
Urban Flare Research started with a conviction that too many marketing decisions were made on gut and guesswork — and that better evidence was within reach.
From McAllen, Texas, we now run research for brands across the region and beyond, judged by one thing: whether our insight led to a better decision.
400+
Studies delivered
200k+
People surveyed
92%
Clients who return
18
Researchers & strategists
Our mission
To replace marketing guesswork with real evidence — helping brands understand their customers and act with confidence.
Evidence over opinion
We replace 'I think' with 'we know' — grounded in real people's real answers.
Insight, not just data
A stack of charts isn't the goal. A better decision is.
Rigour you can trust
Good research is designed carefully. We sweat the method so you can trust the answer.
Milestones
The road so far.
2016
Founded in McAllen
2018
Qualitative practice launches
2021
Passed 200 studies delivered
2024
Insight-strategy practice added
Industries
Who we work with.
Consumer BrandsRetailFood & BeverageFinancial ServicesHealthcareMedia
Want to work with a team like ours?
We'd love to hear what you're building.